Similarweb Ltd. Ordinary Shares (SMWB)

Competitors to Similarweb Ltd. Ordinary Shares (SMWB)

Ahrefs

Ahrefs competes with Similarweb by providing high-quality tools for SEO and backlink analysis. Although they focus mainly on SEO metrics and website rankings, their vast index of backlinks and site audits makes them a favorite among SEO professionals. Similarweb's broader analytic approach allows it to serve various business needs, but Ahrefs’ specialized tools and robust data often provide a competitive edge for users specifically seeking SEO insights.

Google Analytics 

Google Analytics is a formidable competitor to Similarweb because it offers comprehensive web analytics services without a subscription fee. As the go-to tool for many webmasters and marketers, Google Analytics provides extensive data on website traffic, user behavior, and conversions. Though Similarweb offers competitive insights that include market analysis and benchmarking against competitors, Google Analytics' integration with other Google services gives it a significant competitive advantage in terms of accessibility and widespread adoption.

Moz

Moz is another key player in the web analytics space, primarily targeting SEO tools with its suite of products that focus on optimizing search engine rankings. While Similarweb provides data encompassing overall web traffic trends and competitive benchmarks, Moz's strength lies in its community support, educational resources, and in-depth keyword research functionalities. This specialization gives Moz an edge among SEO-centric customers, but Similarweb's broader reach can attract a diverse clientele needing comprehensive competitive analytics.

Quantcast

Quantcast specializes in audience insights and real-time advertising analytics, competing with Similarweb in the realm of online traffic measurement and audience demographics. While Similarweb offers a wide spectrum of traffic analysis and digital marketing resources, Quantcast excels in delivering detailed audience profiles that are valuable for advertisers. The company’s strength in programmatic advertising and audience targeting provides it with a competitive advantage in that specific market segment.

SEMrush 

SEMrush is a prominent competitor of Similarweb, focusing on providing advanced digital marketing tools and analytics for SEO, PPC, and content marketing. While Similarweb offers broader web analytics including traffic data and competitive insights, SEMrush excels in keyword research and online visibility analysis. SEMrush's tools are particularly favored by digital marketers for their in-depth capabilities, giving them a solid advantage in the digital marketing segment, thus positioning them as leaders in specific niches of web analytics.